Honda has launched a new campaign for its Africa Twin motorcycle, the first in a series of campaigns for Honda's 2016 model line-up.
Southpaw has partnered with Honda to deliver a strategy for all new product launches. The Africa Twin campaign is centered around an interactive YouTube film that allows the viewer to choose which path two Africa Twin riders take as they embark on an epic adventure. The film will be supported by additional film content, digital & press ads, product photography and brochure design.
issued: Tuesday, October 20, 2015
updated: Tuesday, October 20, 2015
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